I hope if you’re reading this, you’re as inspired as I am to use crowd funding to push your art career forward!
First, I’d like to thank all of the backers of my Pedal California Kickstarter and everyone who has helped promote and share the campaign. Without all of you, I wouldn’t have been able to fund the project and get a chance to build it. Thank you!!!
When I decided to launch my kickstarter, it was mostly out of curiosity. I had been thinking about the idea of using Kickstarter as s sustainable way to be an artist in the future. I know that there are plenty of grants and Call for Artists out there that one could apply to, but Kickstarter appeals to those who want 100% control over the project. Being that I work mainily in the digital realm and with technology, Kickstarter (and similar crowd funding sites) are the leaders in getting new things funded and brought into the world; which partially inspired this process.
I’ve learned a lot by throwing myself into a live kickstarter campaign and know what to do, and what not to do for the next time. Aside from all the tips I could go over, I’ve definitely found that crowd funding could be a viable way to sustain an art practice. This is how I see it…if you set a practical goal that can pay for the production of the project (including paying your bills of course!) and some extra for marketing, then you can monetize the final piece in a number of ways, whether that is selling Giclèe prints, leasing an installation, being commissioned to build replicas, etc etc. One Kickstarter campaign can spark a decent lifecycle for piece of work, or body of work—this is what is exciting!
I wouldn’t say Kickstarter (or crowd funding ) is a replacement or even a short cut for hard work, but it provides a direct link between your idea and the audience. I also really like the validation aspect of crowd funding, that is, if the idea is good enough and the final product is cool enough people will pay for it. Side note, this gets a bit tricky with art, especially art that may not be immediately understandable to the vast majority, this is where careful writing and marketing come in to play. If you can explain your project in a way that is easily digestible and translates to awesome, you’re off to a good start.